Events and campaigns
A successful campaign presents a single, unified theme while still giving every element a chance to shine. “100 years is just the beginning” was a comprehensive, integrated campaign that created a sense of inclusiveness and community through digital and print components including a history booklet, a campaign toolkit for AAA partner clubs, advertising, an interactive lobby exhibit, and tchotchkes for AAA Members. The “Califermentation” used fresh, playful imagery, lots of white space, and open fonts to evoke everything that people enjoy about California’s natural wines. This integrated campaign included signage, colorful booklets describing the wines, placards, and an event e-commerce website.