Installations
The spacious entryway of the CSAA Insurance Group headquarters in Northern California offered a unique opportunity to communicate the values of AAA to employees and visitors. We created rotating quarterly exhibits on significant themes: the history of the organization, the employees’ roles in changing the lives of AAA Members, what the future holds for transportation, and more. Each exhibit integrated elements contributed by AAA employees, such as signatures and personal stories. These exhibits included wall graphics, three-dimensional sculptural elements, an interactive iPad app, and curated artifacts from AAA’s historical archives.